With the burgeoning success of the luxury industry, the concept of luxury brand management has become increasingly relevant for many different industry sectors. This master class delves into luxury branding practices, including how to reinforce luxury brand uniqueness and differentiation from competition using the concept of DNA and codes, storytelling and management of time paradox.
Prof. Sonja Prokopec
Associate Professor, Marketing Department
ESSEC LVMH Chaired Professor of Luxury Brand Management